Augmented Reality And Virtual Reality Market Size, Key Player Revenue, SWOT, PEST & Porter’s Analysis For 2021–2028

The Global Augmented Reality And Virtual Reality market drivers and restraints Market report focuses on current and future market growth, technological advancements, volume, raw materials, and profiles of the key companies involved in the market. The report provides valuable insights to the stakeholders, investors, product managers, marketing executives, and other industry professionals.

Furthermore, the report is attuned with the latest market changes and economic landscape with regard to the currently unfolding COVID-19 pandemic. The crisis has affected the demand and supply pattern, as well as the trends of the industry. It has also brought an economic slowdown that has affected the business of the key manufacturers of the industry. The report estimates the impact of this crisis on the current scenario and future prospects and provides a post-COVID market scenario.

The Global Augmented Reality and Virtual Reality market size is expected to reach USD 237.80 Billion at a steady revenue CAGR of 35% in 2028, according to the latest analysis by Emergen Research. Growing digitization, increasing investments in AR and VR markets, rising demand for AR and VR in retail and e-commerce sectors, and surge in adoption of head-mounted displays in various industries are major factors driving market revenue growth.

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The study further assesses the regional market as well as the international market to garner an insight into the scope of the market. The report also offers estimations and predictions about the market segment and sub-segments exhibiting promising growth in the forecast timeline. The report also provides deeper insights into the technological advancements, industrial landscape, and emerging product and technological developments in the Augmented Reality and Virtual Reality market. It offers fruitful insights into the business sphere to help businesses capitalize on the lucrative growth opportunities.

Key Players Profiled in the Report are:

Google LLC, Apple Inc., Sony Group Corporation, Microsoft Corporation, Lenovo, EON Reality, Samsung Electronics Co., Ltd., Sixense Enterprises Inc., Seiko Epson Corporation, HTC Corporation

The report, additionally, offers a comprehensive SWOT analysis and Porter’s Five Forces analysis to offer a better understanding of the competitive landscape of the industry. It also covers strategies adopted by prominent players such as mergers and acquisitions, collaborations, joint ventures, product launches, and brand promotions, among others. The report aims to offer the readers a holistic understanding of the relevant features of the industry.

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Analysis of the segments and their growth projection is carried out by extensive historical and current analysis of the market scenario. Further, the report offers details about the factors and features of the Augmented Reality and Virtual Reality market expected to boost the growth of the industry in the coming years.

Augmented Reality and Virtual Reality Market Segmentation:

• Type Outlook (Revenue, USD Billion; 2018–2028)

  • Augmented Reality Type
    1. Hardware
    2. Software
    3. Services
  • Virtual Reality Type
    1. Hardware
    2. Software
    3. Services

• Device Type Outlook (Revenue, USD Billion; 2018–2028)

  • Augmented Reality Device Type
    1. Head-Mounted Displays (HMDs)
    2. Head-Up Displays (HUDs)
  • Virtual Reality Device Type
    1. Head-Mounted Displays (HMDs)
    2. Gesture Control Device
    3. Projector and Display Wall

• Technology Outlook (Revenue, USD Billion; 2018–2028)

  • Augmented Reality Technology
    1. Marker
    2. Markerless
  • Virtual Reality Technology
    1. Non-Immersive
    2. Semi-Immersive
    3. Fully Immersive

Key Questions Answered in the Report:

What is the growth rate of the Augmented Reality and Virtual Reality market? What is the anticipated market valuation of Augmented Reality and Virtual Reality industry by 2027?

What are the key growth driving and restraining factors of the Augmented Reality and Virtual Reality market?

Who are the prominent players operating in the market? What are the key strategies adopted by these companies?

What are the key opportunities and growth prospects of the Augmented Reality and Virtual Reality industry over the forecast period?

Which region is expected to show significant growth in the coming years?

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