Search engine marketing (SEM) is an essential part of any digital marketing strategy. It is an efficient and cost-effective way to create visibility and drive traffic to your website. In essence, SEM is the process of using search engines to promote your business, products, and services.
SEM is composed of two components; search engine optimization company in delhi (SEO) and paid search (PPC). SEO is the process of optimizing your website and content so that it appears higher in search engine results. This is done by following search engine guidelines and creating content that is related to your business, as well as optimizing your website’s code and structure. PPC, on the other hand, is the process of bidding on keywords to appear higher in search engine results when someone searches for it.
