Essential Ecommerce Mobile App Features to Maximize ROI
The mobile revolution has changed the way we live, and the e-commerce space is no exception. Mobile eCommerce apps allow customers to be on-the-go.
Mobile apps are expected to dominate online sales by 2021, accounting for 54% of all online sales. Unsurprisingly, tens of thousands of eCommerce apps launch and fail each month. If you want to start an e-commerce business, your app should include all the essential e-commerce mobile app development features.
However, not all retail and eCommerce brands have been so successful with their mobile apps. What made it work for Amazon, Starbucks, Walmart, IKEA, and more is the due diligence we did during the eCommerce app development phase. Amazon has made it easier and faster for shoppers to browse its vast catalog using its mobile app.
Before we talk about the features of the best eCommerce apps, let's understand the basic components needed to build an eCommerce app.
Best E-commerce Mobile Apps Features:
Here are the main app features to focus on at every stage of eCommerce mobile app development:
1. The fast registration process to retain users:
E-commerce mobile apps are the moment to hook your customers. Long registration forms requiring more than 2-3 answers are very inconvenient for users.
E-commerce mobile apps should have a short and simple sign-up process to increase conversion rates. Enable social connectivity options to allow users to sign up/register with one click.
2. Options for product filtering and sorting for simple navigation:
Mobile screen sizes are limited, and so are users' attention spans. Therefore, it is important for eCommerce apps to provide an easy journey for users.
Make sure each product has a category, preferably a subcategory, and a related brand. When users can search for products by category and/or brand in your eCommerce mobile app, they are more likely to visit your app frequently.
3. Essential E-Commerce Analytics to Measure Performance:
Integrate the right analytics tools into your eCommerce app to track buying patterns, user behavior, and business profitability.
Google Analytics is a great tool for measuring click-through rates, user session duration, conversion costs, and more. Gain insight into who your high-value users are, where they come from, what their purchase journey is like, and which categories they use. Top browsing and more help us devise improved and more desirable user experiences.
4. Multiple payment options for hassle-free checkout:
Not finding a preferred payment method on an eCommerce app is one of the top reasons for cart abandonment. Making the checkout process simple and secure can reduce cart abandonment rates by 31%.
Some users prefer to pay using a credit card to build up loyalty points, while others prefer cash delivery. UPI has become very convenient for some users, and some users want to receive cashback by paying via e-wallets.
Read also: Local marketplace mobile app cost
5. Engaging push notifications that increase eCommerce sales:
Push notifications only drive business sales if they're carefully crafted to entice users and deliver value.
An easy way to do this is to send notifications about fresh arrivals, festive discounts, or simply discounts on items in your cart. Move beyond banal promotions and create strategies that make the most of the current situation.
For example, you can send weather-based notifications to users in geographic locations where the temperature suddenly rises or falls. This is optional, but sending reminders to inactive users is non-negotiable.
6. An effective feedback system to protect e-commerce brand image:
Without a holistic feedback system, negative experiences can be costly. Customers are likely to share a negative experience with at least 16 other people in their network.
The best way to avoid this is to incorporate an effective feedback system into your app. You should allow users to report and make suggestions for all kinds of issues.
Set up a detailed feedback form for your app to gain insight into your users' issues and needs. Sending out email survey forms and asking users to rate your eCommerce app and review your products are other common ways to get feedback from your customers.
7. Quick Access to E-commerce Customer Support:
More than 90% of customers feel their mobile e-commerce experience is frustrating when they ask for customer support. Therefore, improving customer support services becomes more important.
Allowing users to quickly contact customer support and get help can be a game changer for eCommerce mobile apps.
It's common for eCommerce businesses to provide email and phone support to their customers. You can also set up efficient customer service accounts on social media, along with an in-app live chat option. A brand's quick response can help customers feel valued and increase their loyalty.
8. Order summary, status, and tracking options to keep you informed:
One of the basic features users need in an eCommerce app is an easy-to-understand order summary. This allows customers to reconsider and check the products they want to buy before paying. After a purchase has been made, we need to keep the user up to date on the status of their order. Make sure your eCommerce mobile app notifies users when items have been shipped and whether there are any delays in delivery.
9. Augmented Reality for Better E-commerce Experiences:
Integrating your e-commerce mobile app with various augmented reality features can greatly enhance your users' buyer journey. AR can help them view a product in three dimensions and actually see if it fits their needs.
Hiring professional AR app developers in India to add the best AR features to your eCommerce app will make it stand out from the rest.
10. Product gallery for building trust:
The visual representation of the product is equally important. Written descriptions let users know what a product is made of, but product galleries help gauge what a product looks like in real life. This is especially important for products such as clothing, watches, household appliances, and more.
Product galleries are a great way to build trust in a product. It also helps users make the right purchasing decisions and maximizes customer satisfaction.
With the e-commerce industry booming more than ever, the competition is getting fiercer by the day. Having all of the essential eCommerce Android app development in India features are essential for business survival. After building a user-friendly and versatile app, creating a holistic marketing strategy for your app can take your e-commerce business to the next level.
Hello everyone, I'm Gangadhar Chemudu. I’m a passionate content writer and SEO Executive working in FuGenX Technologies. FuGenX is a retail mobile app development company in India, the USA, and the UAE. I am curious about the latest technological developments. For topics related to mobile app development, IoT, Artificial Intelligence, machine learning, IOS, and technology, contact me on LinkedIn.